TLC was conceived and developed as a response to direct personal experience of dealing with aging senior relatives from a distance. As baby boomers, the two co-­founders became acutely aware of the difficulties both they and their peers faced when trying to balance family and career demands with the growing need to provide more care and attention for their aging loved ones, who wanted to stay living in their own homes thousands of miles away! While working out how to provide more help for aging parents, it quickly became obvious that providing care for the aging population is a huge and expensive issue that is growing every year.